About Phil

All work by U-Dox Creative Agency

Sneakers: The Complete Limited Editions Guide

Thames & Hudson

As a follow-up to our 2005 Collectors' Guide, we were given complete creative control over an edition centred on rare and limited edition trainers.

The book was released in 2014, and an accompanying interactive iPad app was released in 2015.

ZX Flux


Key visuals created for the new adidas ZX Flux range released in 2014.

Your Story

adidas Consortium

A 2012 concept for the collaborative range of trainers released as a follow-up to 2011's Tabula Rasa collection.

We created a set of dioramas using the Tabula Rasa silhouettes, which themselves draw on the diorama environment to create the Your Story editions.

Featured in Creative Review's Photography Annual for 2012.



Key visuals telling a humorous story using the same knitted technology that make up the trainers themselves.



Concept photography for Skullcandy's Aviator headphones for Christmas 2012.

Instead of utilising 3D graphics, we decided to physically build the three sets out of craft materials, with the headphones posiitoned in situ.



Simple concept photography for the adizero pack, drawing on the snakeskin makeup with a sidewinder-like representation in desert sand.

Crep Protect Spray

Crep Protect

Crep Protect approached us to provide a number of conceptual images primarily for social media activations, creatively showing potential uses for their trainer-protecting spray.

©Phil Aylen 2009-2015